Have you ever seen a grain silo? They are huge cylindrical structures (at least the ones I've seen are) and are used to store grain. There could be a silo for corn, another for wheat, another for oats and so on. The big takeaway here is that any individual silo can store any sort of grain. It doesn't matter what type of grain you put in it. BUT, it can only store ONE type of grain. You wouldn't mix oats and corn or wheat and barley. They would each have their own silo.
Though the function of the various silos is linked in that they all store grain, each one stands on its own in that it only stores one type of grain. No mixing and matching. For more information outsource web designing and innovative outsource web designing.
We will build our websites to reflect a silo structure. This is a key factor in getting Google to pay attention to you and rank you high in the SERPs.
The two basic types of site structure you could build are:
- A one subject specialty site. (One silo.)
- A huge multi-subject authority site. (Multiple silos.)
As an example: A one subject specialty site could be one devoted to accessories for the Chevrolet Corvette. All of your articles, photos, keywords, products - everything would be devoted to Corvette accessories. Nothing else.
A multi-subject, authority site could be a gigantic one devoted to a broad subject like "transportation". It could have silos covering airplanes, trains, ships, cars, even walking!
There would be a "silo" devoted to each category. Of course there are many levels between the two extremes. You could have an authority site that covers just automobiles. There could be silo sections on the Chevrolet, Ford, Mercedes Benz and so on.
You could create an authority site devoted just to Chevrolet! In that case, you would have a silo for Corvettes, Novas, Camaros, Cavaliers and so on.
The type of site that you will want to build depends on the market you are trying to reach, what you are promoting and the amount of work you are willing to devote to the project.
But remember, the overall site and each of the silos MUST be tightly focused on your subject! A site that is about transportation - but has a section devoted to knitting sweaters - is going to rank well below a site that is more tightly focused just on transportation. You COULD eventually get it to the first page of Google, but it will take a LOT of work, a long time and literally thousands of links. |
