Most people use a two to four word phrase in a search, so phrases are very effective.
Single words cannot be promoted effectively
because they are not very targeted. Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).
If you target the wrong keywords, you will lose time and money.
You will invest a lot of time in optimizing your web pages for keywords for which your website cannot get high rankings at the moment. Or you will invest a lot of time in optimizing your web pages for keywords that don't convert to sales.
Things you should have done:
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Have you focused on keywords that consist of two to four words? Yes / No |
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Have you focused on keywords that will bring you targeted visitors instead of keywords with a high search volume?Yes / No |
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Have you avoided keywords that consist of only one word? Yes / No |
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Are your keywords so targeted that it is very likely that they'll attract visitors that are interested in your products? I know |
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Do you know which keywords potential customers use to find websites that are similar to yours? I know |
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Do you know the three different keyword types? Yes I know |
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