Caution! Do not lose sight of the fact that we are going after the free, organic listings. Not paid traffic. If you are paying for ads, it is a totally different story. When paying, ALWAYS go for the longest tail, buying keyword phrase that you can.
You need the higher closing ratio - associated with long tail keywords – to make a profit. And even then it can be a challenge. Depending on your niche category and the specific keywords being targeted, it is a fairly common thing to find keywords going for $40 - $50 and more PER CLICK! For more information outsource web designing and innovative outsource web designing.
Most marketers cannot afford that. Once you have a LOT of data under your belt and KNOW exactly what your site conversion rates are, you can figure out if paying for traffic would be profitable.
In the meantime, we are only looking for free organic listings. Imagine having a site with Adsense on it; getting by Google 68% of their pay per click advertiser fee (I am pretty sure that is the percentage that I get from Google). Forget the $40 and $50 dollar clicks, what if Google is charging $5 per click for your keywords? That is not uncommon! Then imagine a 1 percent click through rate, which is easy to get, on a site with 100,000 visitors a month. That is about $3400 a month income!
$3400 a month from your non-buyers. Traffic you would have lost!
Here is what I'm saying: long tail keywords with their higher conversion rates are great, but so are the short tail ones. It just depends on how you are monetizing your site!
By the way, keep in mind that you CAN do both! Have Adsense and CPA offers on your "research" type pages and product offers on your "buyer" keyword pages.
The reason most courses recommend going to longer tail keywords is that they are easier to rank on the first page of Google.